This week Marina and the Diamonds release second album ‘Electra heart’. The concept album is centred around character Electra Heart, Not an alter ego of Marina but ‘a vehicle to portray part of the American dream, with elements of Greek tragedy’. Which is why she has changed musically, in order to represent the character.
The album explores a range of Archetypes, her take on the facets of a female personality; Primadonna, Sue-Barbie-A, Teen Idle and the Homewrecker, which were mainly inspired from her time touring America.
Talking about the album, Marina said;
“It's a bit cringe, but I wanted it to be a way of personifying love and heartbreak. The whole campaign is pink and fluffy, it's about love. I can never just make up a story, it has to be something that's happened in my life.”
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